Redefining Vision: The REFRAMD Revolution

At REFRAMD, we are committed to creating products that make each individual feel valued and recognised, celebrating the diversity of every face.

We use innovative design and creativity to foster inclusivity and equity. Through thoughtful choices in both product design and service, we aim to build a world where everyone’s identity is honored and represented.

Our journey began with a frustration shared by many—the struggle to find frames that fit comfortably and reflect personal style. Recognizing that the issue lay with the industry’s “one-size-fits-all” approach, we founded REFRAMD to address this gap with a fresh perspective on eyewear. The name REFRAMD reflects both our focus on frames and our desire to view design through a more inclusive lens.

Originally tailored to individuals with African and Caribbean facial features, our approach quickly expanded to meet the needs of all. We realized that our innovative designs, crafted to fit a wide range of face shapes and sizes, could benefit anyone seeking frames that truly fit and flatter.

With cutting-edge 3D technology, REFRAMD crafts frames that offer both precision and comfort. Our proprietary fit standard is developed to enhance the experience of each wearer, making REFRAMD a leader in combining technology with fashion-forward design.

Explore our thoughtfully curated collection, each piece designed to fit and empower.

Join us as we continue to redefine eyewear, ensuring that it serves and celebrates everyone. At REFRAMD, we believe in a world where innovation drives inclusivity and style, creating a better vision for all.